To help developers examine the costs involved in lead generation we have built an online calculator. This new tool unique to TSS will allow you to estimate the costs involved in generating the number of leads you require a month.

Cost Per Tour Calculator

Our Lead Generation Package Includes:

• Analysis
• Programme development and implementation
• Creative
• Source Data
• Capture
• Qualify
• Booking and payment process
• Confirmation
• Update (responses and reports)

Analysis

In order for our team to achieve the best results we undertake a comprehensive analysis of the product and the intended target market.

Analysis will provide the answers to the following questions:

• Is there a demand for the product?

• Is there enough liquidity within the target market to supports sales?

• Is the branding correctly received?

• Local tourism figures

• How the existing marketing is working and how can we improve it?

• Who has bought there?

• What is the average demographic of the owner base?

Programme Development

We will develop a range of lead generation programmes, plan and cost them for you and then implement and monitor them on your behalf. The aim of all this activity is to generate cost effective leads and then convert these into informed and contented tours at your resort/s.

Creative

Our analysis will help us determine if the current branding is correct for its intended target market. If new branding is required our designers will create a new resort identity in affinity with our research.

A range of dynamic marketing materials need to be developed to support the new marketing campaigns.  These include:

• Information Brochure
• Web Site Development and optimisation
• Magazine/News Paper Adverts/Advertorials and promotions
• Flyers/Hand Outs
• Invitations
• POS Materials
• PR Activity

Our creative package is comprehensive and delivers results and is available as part of the lead generation package or as a stand alone product.

Source Data

Our research allows us to identify a particular demographic from your current owner base in order to source the right data for your marketing activities. Targeting the right group/s of people significantly raises the possibility of converting leads into sales.

Data is sourced from a specialist company and the electoral register and while this is time consuming improves the cost effectiveness of the programmes.

Capture

To capture the details of incoming leads we use a combination of professional telephonists and specialist marketing software. Our software allows us to record and track responses for individual advertising campaigns to see which are performing, who is responding and how.

Qualify

All leads are qualified as they respond against the criteria supplied by our clients. This ensures only truly qualified leads visit your resort and improves overall efficiency.

Booking Process

If a lead matches the right criteria we manage the full booking of the tour using our inhouse reservations team and specially developed software. All booking details will be taken and recorded including personal details and credit card. Credit card payments can be taken and managed.

Confirmation

We confirm bookings and/or payments in writing to all guests included in the confirmation letter are dates of arrival and departure, tour time and a map of the local area, payment taken, contact telephone numbers and any additional information. This is sent from our UK office we also include a contact number 24 hours should a tour need to call about their booking.

Response update

Our specially developed software for the timeshare industry allows resort managers to keep up to date with new bookings and confirmations. We will train mangers how to use this and how they can keep a record of all of their clients details.